Beauty Trends to Look Forward to in 2021
According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.
The future of beauty trends shaping the global beauty industry in 2021 more than the other category of consumer goods the beauty industry is driven by trends and the last few year has seen the emergence of many new trends each promising to revolutionise the Industry. Newness and the beauty industry go hand in hand every year new trends and innovation shape the beauty product that will be sold that year. For 2021 inclusivity will be more important than ever.
personalised product will step it up a notch, sustaining and ethical beauty is vital among other take a look at some of the 2021 beauty trends that consumer are getting excited about.
• Igniting inclusivity.
• Prioritizing sustainability.
• Streamlining products.
• Embracing small but mighty influencers.
• Showing your dark side.
As much as we like to think that consumers are always looking to try new beauty products the ipsos survey find most consumers satisfied with the product thet currently us and are available today. Over more than 75% agreed with statement my personal beauty and grooming needs are met by products i can buy today further a majority more than 52% are likely to choose a trusted brand that i know over a new brand that i haven used before with the same percentage more than 52% saying i am loyal to the face, body, hair or beauty care items i used.
Skin care continues to dazzle as one of the beauty fastest growing categories but the demand on brand are intensifying just as rapidly the challenges are numerous ranging from the need to adapt to the changing perception of ingredients to expectations on sustainability ad well as addressing diversity and including connecting with consumers more closely and demonstrating authenticity
And transparency all while being a brand that make that consumers pulse quicken.
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